Main Street Greenwood wins ‘Spirit of Main Street - Promotions’ Award
The Christmas in the Delta promotion was a poster specially designed for eight Delta Communities and the BB King Museum. The poster contained a list of all Delta holiday activities that took place in November and December. Events included holiday open houses, lighting ceremonies, parades, art exhibits and concerts.
Each Main Street organization, Chamber of Commerce, and Convention & Visitors Bureau was invited to participate. The design and printing cost was split evenly among the communities for a grand total of under $250 per community! Each community received 1,000 posters to divide and display as they wished.
The organization of the project was coordinated through Greenwood’s Main Street, Chamber and CVB offices. The design was done by Hammons & Associates in Greenwood. The distribution process was handled by Planter’s Bank, who provided us the use of their courier system to get the posters to the respective bank locations in each community.
The merchants’ feedback for this piece was very positive. It gave shoppers an opportunity to see all of the special events going on in the region at one time, while the merchants were able to cross-market each others communities.
The project was a true example of partnership and collaboration!






